General Motors Infotainment Design
How might we add value to luxury car owners through in-car themes?
DESIGN DECISION 1
In-car themes change backgrounds and display tailored information to create an orchestrated experience.
In-car themes are not just about aesthetics; they should also be thoughtful and practical. We tailor each in-car theme to feature visuals that are right for the mood, and change the information displayed to ensure driver can easily access the most important features with one click.
DESIGN DECISION 2
Widgets can be customized to ensure ease of access for both the driver and passengers.
On the homepage, car owners can customize and rearrange widgets to suit their needs and preferences. They can also link the widget layout to different in-car themes, allowing for easy changes based on the scenario.
DESIGN DECISION 3
Consistent vehicle images and sleek UI across platforms enhance luxury feel.
The cohesive design approach not only simplifies user engagement but also reinforces the vehicle's premium positioning in the market, elevating the the overall user experience.
CONCLUSION
We conducted an in-depth study to understand our user base, focusing on their needs and behaviors. By thoughtfully crafting the in-car experience, we aimed to enhance both the functionality and the overall feel, thereby creating more value for our users.
